PROMOTION AND COMMUNICATION
Promotion and communication actions
Our experience in the American market teaches us that sustained demand is only possible with consumer education and continuous presence in the area.
Co-financed actions in the wine CMO.
Unicork develops a communication plan based on actions that can be subsidized by the wine CMO.
Other activities will include:
– Tastings for catering and distribution professionals, critics and consumers.
– Pairing dinners: trying to relate it to dishes consumed on a regular basis by US consumers.
– Presentation events: to discuss Spanish wine in general (e.g. results of the 2023 vintage) and present the brands represented.
– Visits to importers, clubs and distributors.
– Writing reviews, news and tasting notes for specialized and popular media.
Communication Plan 2023
Unicork periodically announces a series of communication and promotional activities in which interested wineries can participate. It is a modular design in which each winery chooses which activities it wants to participate in. The
minimum investment plan should be 4000€ or 5 activities. The winery will provide wines for the communication and promotion events.
Check here the proposed activities for the period MAY-DECEMBER 2023.
How to participate?
Contact us for more details. Send us the wines you would like to be presented. Once selected, we will send you the action plan for 2023.